Understanding the significance of assignment clauses in contracts is crucial for businesses and individuals alike. While they may often appear as standard provisions, their impact on the control and protection of benefits cannot be underestimated. Without an assignment clause, you risk the possibility that the other party can freely assign their benefits without your consent.

House of Zana, a small independent clothing brand has been locked in a trademark battle with clothing and homeware company Zara. After House of Zana owner Amber Kottri tried to trademark her brands name, Zara opposed stating it could be ‘misread, misheard and/or otherwise perceive House of Zana as Zara’, elaborating that the name ‘diluted’ their brand.